SHANGHAI, July 11, 2017 / — Nielson’s latest survey shows that the younger generation parents are looking for products and brands that are unique and define their personalities
This is particularly true in apparel and accessories selection and purchase. Kids fashion in particular is one segment of the market that is highly affected. Clothing and accessories selection is not only in the hands of parents these days, but kids have strong opinions on what design they prefer. Kids fashion brands are challenged to come up with more appealing, fashionable yet comfortable designs for this target market.
— Atelier Blue (@AtelierBlue_) July 30, 2015
The return of the 4th Cool Kids Fashion Shanghai 2017 features over 95 brands from 16 countries and regions featuring their latest trendy collections for the 0-16 age group. The fair will open on 19-21 July 2017 in Hall 3 of The National Exhibition and Convention Center (NECC) in Shanghai, China, co-located with CBME China, the world’s largest trade fair for maternity, baby and child products and services.
— Retail News Asia (@retailnewsasia) July 27, 2015
Athena Gong, General Manager of UBM China (Hangzhou) commented, “Kids nowadays are opinionated and have a strong voice in purchase decision of parents, particularly in clothing. Cool Kids Fashion Shanghai 2017 provides kids fashion brands, designers and China’s kids fashion key movers a fashion trade event for kids in China to showcase their collections and network with their peers in the industry. This is where the trends for kids fashion are set and is the gateway for any brand looking to reach China’s kids fashion apparel market.”