Dad dot info
Free online course for separated parents
Forum - Ask questions. Get answers.
Free online course for separated parents | Lifestyle | Food & Drink | News & Reviews | Why we’re choosing animal-friendly food

Why we’re choosing animal-friendly food

2014 marks 20 years of Freedom Food and the number of consumers demanding animal-friendly produce is on the up. But what’s driving the trend?

If you look carefully during your weekly shops, you’ll spot the Freedom Food logo on lots of products, including dairy, eggs, meat and fish. All products carrying the logo have had the animals inspected and approved to RSPCA animal welfare standards.

According to a new study from Sainbury’s (which sold £465 million of Freedom Food products per year), 27% of adults now buy higher welfare food all the time, with 34% choosing to whenever it’s available.

Surprisingly, it isn’t TV chefs like Hugh and Jamie who have been influencing our shopping habits; food scares, such as the horse-meat scandal, have played a large part. Wider availability of products, animal rights campaigns, farm visits and having pets at home were other top reasons.

51% of parents polled had inquisitive children, who asked where the food on their plates came from. Their reasons for thinking about animal welfare also included farm visits and pets, as well as school lessons, books with animal characters and TV programmes with four-legged stars like Peppa Pig.

Jeremy Cooper, Chief Executive of Freedom Food, said: “It’s great news that sales of Freedom Food are on the up, and very encouraging to hear that children, as well as adults, are really starting to think where their food comes from. The more shoppers choose higher welfare food, the more farm animals will have a better life”.

Related entries

Celebrate Beer Day Britain – June 15th 2019

Celebrate Beer Day Britain – June 15th 2019

Save the date! June 15th is Beer Day Britain, the UK’s annual national beer day. This year June 15th is on a Saturday so that means plenty of opportunity to celebrate the national drink and have a national party. The following day is Father’s Day and Sunday roast –...

Celebrate Beer Day Britain – June 15th 2019


The fast pace of modern life is one of the main contributing factors that is causing Brits to not enjoy enough fresh produce, a new report finds. Over 44% of people claim that they eat convenience foods because it’s ‘quicker’ and almost half (48%) eat just as much, if...

Celebrate Beer Day Britain – June 15th 2019

Juicing: What You Need To Know

We’re all trying to live healthier, better balanced lifestyles. And it’s not breaking news that one of the easiest – and tastiest – ways to increase your vitamin and nutrient intake is through drinking juices. But it’s not always easy knowing which juices you...

Latest entries

Pin It on Pinterest