Smiles per gallon are the order of the day as Toyota makes fun of its cars for Red Nose Day
Tickle Toyota’s trendy Yaris ha-ha-hatchback and it really does chuckle and guffaw as you touch its tender spots.
As an official Red Nose Day partner, Toyota has turned from hybrid power to hilarity to engineer this strictly one-off model, bringing in expertise from Mr Men’s Mr Tickle.
“I was tickled pink to be part of this brilliant idea,” explained Mr Tickle while taking a break from tickling Toyota’s technicians. “And thanks to my long arms and tickly fingers, I was able to help the designers add tickle-points to all those hard-to-reach places.
“I hope the Toyota and the funny movie will make everyone smile and give what they can to wonderful Red Nose Day.”
The creation of the funny family car was captured for a short fly-on-the-wall documentary. If you ever thought it was easy being funny, the comic agonies of these corporate comedians will make you think again.
The chortling city car will shortly start a tour of the country at Red Nose Day fund-raising events for Comic Relief, including the Danceathon taking place at Wembley Arena on 8 March.
Initially you’ll be able to see the ticklish Toyota at Birmingham’s Centenary Square on 17 February, a day later at Manchester’s Piccadilly Gardens, and then on the 19th of February at the City Chambers in Glasgow.
“Toyota has made millions of cars, but never one like this before,” said Matt Harrison, Toyota GB president. “We hope the special Ticklish Toyota will help people have a real hoot raising money for Red Nose Day.”