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Fathers taking over nightly nappy changes

Dads are increasingly bearing the responsibility of night-time nappy changes over mothers, new research has found

 

More British fathers are starting to take charge of night-time nappy changes over their female counterparts, a survey has found.

A study by analysts Mintel has revealed more than seven in 10 fathers (71%) say they change nappies at night compared with less than two-thirds of mothers (64%), the study by analysts Mintel discovered.

In correlation with nappy changing responsibilities the research revealed today’s dads are getting less sleep than mums. While 57% of mothers get seven hours or more of sleep a night compared to 54% of dads. Meanwhile, 43% of dads get just four to six hours of sleep compared to 38% of mums.

However, whilst fathers lead the way with night-time changes, daytime nappy changes are mostly the responsibility of the nation’s mothers.

More than half (59%) of mums change their youngest child’s nappy four to six times in a day, compared to just over two-fifths (41%) of dads who do the same.

Charlotte Libby, Senior Beauty Analyst at Mintel, said: “While daytime nappy changes are largely the responsibility of the mother, likely due to mums spending the daytime caring for their child whilst on maternity leave, Britain’s dads are taking the lead with night-time nappy changes.

“We’re seeing this trend more and more where men are increasingly occupying spaces previously thought of as ‘feminine’ – spending more time on housework and taking a more proactive role in parenting.”

The research revealed fathers are also taking a proactive role in shopping for their babies.

Men were found to be more likely than women to buy more traditional products such as baby lotion (34% of men compared with 32% of women), baby powder (31% compared with 26%) and baby oil (32% compared with 21%).

However, many dads appear to “feel frazzled” when purchasing baby products and “distress buying” is a common occurrence, according to Mintel.

Over half (56%) of dads who have run out of a product have had to immediately go to a shop to replace it and the same amount find the range of products “overwhelming”.

The analyst also found that sales of babies’ and children’s nappies, personal care and wipes continue to decline as the baby boom comes to an end.

Total market sales for such products declined by 5% between 2014 and 2015.

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