Dad dot info form. Ask questions, get answers

Sugar tax report calls to ban Coco Pops monkey

A study into the pros and cons of a possible ‘sugar tax’ claims food adverts can affect children’s diets


A major government report has identified specific food commercials which it says affect children’s eating habits.

One they’ve highlighted is for Coco Pops.

Dr Alison Tedstone, from Public Health England, says current regulation on junk food adverts targeted at children doesn’t go far enough.

She said: “The evidence is that things like those Coco Pops monkeys do engage children and affect fast food preferences and choice.”

She added: “The higher the tax increase, the greater the effect.”

The study calls for the introduction of a tax on sugary foods and drinks and a crackdown on marketing unhealthy products aimed at children.

However, Prime Minister David Cameron has dismissed the idea for a sugar tax, saying that he “doesn’t see a need” for it.

Health experts are urging the Government to halve the current recommended intake of free sugars in food and drink.

This would mean that free sugars would account for no more than 5% of daily energy consumption, the equivalent of five sugar cubes for children aged seven to 10.

Father of four Jamie Oliver has asked David Cameron to be “bold and brave” in tackling obesity.

The celebrity chef has praised the study, saying: “There has never been a better time than now. Let’s tackle this like parents not politicians.”

For advice on monitoring your kids’ diet and exercise, go to:

Related entries LIVE: The First Year is Survival LIVE: The First Year is Survival

On Thursday 29th October at 12 Noon will be live on Facebook chatting all things TWINS!   CLICK HERE TO JOIN US LIVE AT 12 NOON Leonie and Josh Huie, Mum and Dad to fraternal twin girls (their twin heartbeats) chat with Ian Soars, CEO of

Warning: UK Parents toying with their children’s safety

Warning: UK Parents toying with their children’s safety

Parents have been warned that children in the UK are at risk of death or serious injury from the sale of unsafe toys through various online marketplaces. Health and safety experts from CE Safety say parents should ensure they are not buying cheap, unsafe or fake toys...

Rule of Six

Rule of Six

New Coronavirus rules mean when seeing friends or family you don’t live with you should meet up in groups of six or less. For now, that means it is illegal for my whole family to meet another family inside or outside. In some ways we are lucky, we are only a family of...

Latest entries

Your Guide to the European Championships

Your Guide to the European Championships

Like it or loathe it, the next few weeks are going to be all about football. If you want the basics to keep up with your footy crazy kids we’ve compiled this handy guide to give you an overview of the upcoming European Championships. What are the European...



Dads, do you struggle sometimes? Who do you reach out to for help? Debbie Pattison, a qualified counsellor at Fegans can answer your questions. Send them in to Ask Debbie at and if she can she will answer. Today’s question is from a dad who shares care...

Pin It on Pinterest