Dad dot info
Free online course for separated parents
Forum - Ask questions. Get answers.
Free online course for separated parents


This week I came across something I felt was heartfelt and inspiring…


A piece of advertising which will go down as inspirational …it is an advert for Coca-Cola Middle East and part of a campaign entitled Remove labels this Ramadan.

This Coca-Cola advert has six people in a darkened room talking to one another. When the lights go on, each person is surprised to discover they did not expect the person they were conversing with to look a certain way: from the wheelchair user, to the heavily tattooed guy to the traditionally dressed Arab. Each person then gets a box, when opened, it they discover it contains a red can with a statement on there: labels are for cans not for people.

A wonderful campaign designed to advocate a voice of tolerance and removing prejudice. This got me thinking, as parents do we give our children labels: he is sporty, or a bit of a geek, she’s quiet shy or demure, or they are an academic.

What we don’t want our children to be is stereotypes. Yet as adults and parents, we do group children together and label them? As parents we also make judgements on the children we do or don’t want playing with our children. Children come from that estate or that family where the reputation or history of others dictates how we feel about a certain child.
We tend to make these judgements amongst ourselves as adults, but do we create self-fulfilling caricatures when we do it with children? 

I don’t we plan it. So when we talk about our children try, for a day- try not to give them a label or to judge others they associate with because of a label attached to where they live, what they wear or who their parents are.

Remember: labels are for cans, not for people.

Till next week,




The views expressed in this blog are solely those of the blogger and do not necessarily represent the views of

Related entries



“I think that sometimes if you try and tighten the bonds and be more controlling – are you going to then create resentment in your children? Are you going to create a situation where they look at you and go, “don't really like what me dad's doing? I feel constricted.”...


Children’s Parties

Planning a children's party? Follow these top tips... When my son turned six last week we didn’t have a party, given our situation my ex felt it wasn’t appropriate and anyway the class hadn’t had big parties this year and we didn’t have to pay any back. It is a sad...

Latest entries

Pin It on Pinterest